WE LOVE TO SHAPE CORPORATE REPUTATION AND TO MOULD CSR INTO A COMPLETE WORK OF ART

WORKING

WITH PASSION

AND COURAGE

EMBRACING

CHANGE,

ABSORBING

NEW

PROSPECTIVES

BEING

ENERGIZED

BY WORKING

WITH AND FOR

COLLEAGUES

BEING BOUND

BY LOYALTY

AND AFFECTION

WE LIVE WITH ONE FOOT RAISED

WHAT WE DO

CORPORATE REPUTATION

We support companies as they transform, evolve and grow, helping them to protect and reinforce their reputation.  We work alongside them to develop strategies and identify the most influential stakeholders and opinion leaders.  Our best practice sectors are aviation, agro-chemical, law, manufacturing and food.  Over the years we have built up wide expertise in the prescription drugs sector of the Pharma industry with multi-stakeholder projects from advocacy to disease awareness campaigns as well as managing consumer information and sensitization campaigns in the areas of nutrition and consumer healthcare.  We always pay attention to brand reputation in an approach which marries creativity with ethics.

Our areas of expertise include defining communications strategies, creating international communications hubs and managing relations with the media and other influencers.  We also have extensive experience in the area of crisis management.

BUSINESS EDUCATION

We support management through business education plans with projects dedicated to reputation, company values and learning paths which are important to improve dialogue with stakeholders and manage increasing company complexity. Inspired by the best schools of international management, including Boston College and ESADE, we develop techniques of mindfulness with elements from Zen traditions, techniques of downloading and sensing taken from Professor Otto Scharmer’s U Theory and Mary Gentile’s approach to GVV values.

Interpretations of a range of art – from the masterpieces of the 16th century, through to 19th century France and how the east influenced the great masters, arriving in the world of the surrealists and the avante-guard – become a way of interpreting a reality in continuous change.

CSR, WELFARE e TERZO SETTORE

From CSR to Business in Society.  The company as actor, promoter and instigator of social innovation in its area.

In developing CSR, initiatives which benefit the community in a social, cultural and artistic context are important to secure stakeholder involvement.

Through ArchitEtica, the workshop developed in partnership with the think tank Aggiornamenti Sociali – we set out to create a dialogue between the business world, institutions and the third sector, based on shared values.  The originality of this project lies in the harmonization of the Ignatian approach – always open to dialogue with the world – with the knowledge of best practice in business management.

CSR is brought to life through the creation of exhibitions in museums in which events and creative workshops illustrate the project.  An example of this is Picture of Life, created for Vitec Imaging Solution and brand Manfrotto, which started out with a retrospective at the San Fedele Art Gallery in Milan in 2016, followed by a show at the Ducal Palace in Lucca during the Volunteers’ Festival and reaching MAXXI in Rome in December 2017.

CLIENTS

We are passionate about sustainable development.

The general public, institutions and the media all ask companies to behave according to models of sustainable development, under the banner of the Circular Economy.  This goal is more achievable today thanks to innovative technology capable of yielding benefits which were unthinkable in the past.  However, technology is not enough on its own – human input is also necessary.  For this reason, we support top management to develop projects on themes of sustainability, creating a pathway where these choices can be shared with company personnel.

Amongst the activities we organize, there are workshops – also for international teams – assessments and intergenerational projects.  At the same time, we help top management to design new models of partnership with stakeholders, thereby constructing new relationships with think tanks, opinion leaders, NGOs and the third sector in general.  Our vast experience predominantly covers the sectors of agriculture, food & nutrition and life sciences, as well as the numerous areas which border on these industries.

We are committed to Life Sciences communication.

This comes from understanding and appreciating nature and humankind’s place in it.

As consultants we strive for excellence and this requires a great mental openness to change. From this point of view we can understand the importance of health and the future of medicine in the era of global communication better.  We are living in a period characterized by insecurity and ambiguity: science appears to be under attack from a public opinion which often seduced by easy solutions and false myths.

We have extensive experience – also at international level –  in advising pharmaceutical and healthcare companies  regarding corporate reputation, and advocacy projects, enhancing relationships with patients associations, key opinion leaders,  foundations and think tanks, the general public and social media groups.

We believe in Renzo Piano’s phrase: “Investire nella bellezza è un modo per dialogare con la società civile”.

Heritage House also promotes its own CSR project, supporting the San Fedele Art Gallery of Milan and the activities it organizes.  Amongst these is the San Fedele Artists’ Prize dedicated to young artists, which is organized by the San Fedele Cultural Centre and Gallery.  This competition is open to artists working in every area of the visual arts: painting and drawing, sculpture, photography, video and net art.

Over the years, the Gallery has become an important expressive workshop which has seen the collaboration of artists of the calibre of Carlo Carrà, Mario Sironi and Lucio Fontana; David Simpson, Mimmo Paladino, Jannis Kounellis, Sean Shanahan, Claudio Parmiggiani, Nicola De Maria, Nanda Vigo and Christian Megert.

PEOPLE

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CSR, corporate & lifesciences

managing director

Elisabetta Moroni

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public affairs & crisis management

director

Roberto Adriani

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CSR & cultural heritage

director

Fabio Romano Moroni

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corporate & finance

chief financial officer

Federico Cerrato

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corporate & nutrition

senior consultant

Lucia Galluzzi

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corporate & CSR

senior consultant

David Sevalié PhD

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creative director

senior consultant

Valeria Martini

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coach & training

senior consultant

Concetta Capacchione

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corporate & B2B

senior manager

Diana Guarnieri

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corporate & B2B

manager

Stefania Bambini

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corporate & lifesciences

senior associate

Giulia Reale

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corporate & lifesciences

senior associate

Lidia Rapisarda

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corporate & public affairs

associate

Eleonora Tirabassi

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corporate & lifescience

associate

Mariella Piccinni

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corporate & lifesciences

junior associate

Massimo Casarico

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office manager

Rosanna Sepielli

Milan

via Hoepli, 3

20121 Milano MI

tel. 02 22198654

Rome

piazza Bernardo Zamagna, 56

00143 Roma RM

member of the largest international independent communications group