We support companies as they transform, evolve and grow, helping them to protect and reinforce their reputation. We work alongside them to develop strategies and identify the most influential stakeholders and opinion leaders. Our best practice sectors are aviation, agro-chemical, law, manufacturing and food. Over the years we have built up wide expertise in the prescription drugs sector of the Pharma industry with multi-stakeholder projects from advocacy to disease awareness campaigns as well as managing consumer information and sensitization campaigns in the areas of nutrition and consumer healthcare. We always pay attention to brand reputation in an approach which marries creativity with ethics.
Our areas of expertise include defining communications strategies, creating international communications hubs and managing relations with the media and other influencers. We also have extensive experience in the area of crisis management.
We support management through business education plans with projects dedicated to reputation, company values and learning paths which are important to improve dialogue with stakeholders and manage increasing company complexity. Inspired by the best schools of international management, including Boston College and ESADE, we develop techniques of mindfulness with elements from Zen traditions, techniques of downloading and sensing taken from Professor Otto Scharmer’s U Theory and Mary Gentile’s approach to GVV values.
Interpretations of a range of art – from the masterpieces of the 16th century, through to 19th century France and how the east influenced the great masters, arriving in the world of the surrealists and the avante-guard – become a way of interpreting a reality in continuous change.
CSR, WELFARE e TERZO SETTORE
From CSR to Business in Society. The company as actor, promoter and instigator of social innovation in its area.
In developing CSR, initiatives which benefit the community in a social, cultural and artistic context are important to secure stakeholder involvement.
Through ArchitEtica, the workshop developed in partnership with the think tank Aggiornamenti Sociali – we set out to create a dialogue between the business world, institutions and the third sector, based on shared values. The originality of this project lies in the harmonization of the Ignatian approach – always open to dialogue with the world – with the knowledge of best practice in business management.
CSR is brought to life through the creation of exhibitions in museums in which events and creative workshops illustrate the project. An example of this is Picture of Life, created for Vitec Imaging Solution and brand Manfrotto, which started out with a retrospective at the San Fedele Art Gallery in Milan in 2016, followed by a show at the Ducal Palace in Lucca during the Volunteers’ Festival and reaching MAXXI in Rome in December 2017.