More and more advanced websites; social media diversified by target, tone of voice and type of content; a great variety of online publications, and the multiplication of the presence of influencers, capable of reaching a particularly large or segmented audience, all represent enormous potential. To fully exploit them requires a structured and strategic approach.
This is why we support customers in defining their digital ecosystem, identifying the strengths and areas for improvement in their online presence and developing an effective and consistent communication strategy in terms of tone, content and tools used. Furthermore, we accompany companies which are merging digital (online) and traditional (offline) channels to create synergies and optimise results. This involves those opinion leaders and web influencers best suited to support corporate communication activities in terms of targets, tone of voice and positioning.