Client
Coca-Cola
Year

2017

Industry
Food & Beverage
Activities
  • Direction definition of the event

  • Rational translation of international content
  • Format adapted to the target
  • Maieutic approach to contents
  • Creation of speaker presentations
  • Organization and management of the event

An event dedicated to "Business education" for top sales management

Starting from an approach based on schemes and quizzes, the project was adapted to the Italian "narrative" culture, introducing an approach based on the most advanced management techniques attentive to maieutics (ie Boston College, ESADE Business School) and inspired by innovative leadership methods of Otto Scharmer's U Theory.
The writing of the script in some parts was done in 4 hands with healthcare experts and screenwriters.

Inside look

CocaCola, Super Ambassador event