Client
Mascagni Festival
Year

2020

Industry
Entertainment
Activities
  • Press conference organization and management
  • Media relations
  • Expansion of the journalists database
  • Coordination with partners
  • Meet the media session in Livorno

Communicate the music

In 2020 Heritage developed the communication to support the prequel of the Mascagni Festival in Livorno, involving the specialized press in a virtual press conference for presentation at the Goldoni theater in Livorno, on 9 July.
In the following months, a continuous media relations activity was carried out, aimed at arousing expectation and interest around the Festival. Great was the effort made in communicating this important cultural project of the city of Livorno: an event with an international dimension dedicated to the great author of the Cavalleria Rusticana in a summer made difficult by Covid restrictions.

On the occasion of the Gala of 11 September, in the setting of the elegant and evocative Terrazza Mascagni, the Administration, the Artistic Director Marco Voleri, the Maestro Beatrice Venezi and the soprano Amarilli Nizza were involved in the activities meet the media, a precious opportunity to meet and dialogue with journalists invited from Milan and Rome, as well as the local press, who were thus able to interview the protagonists of this prestigious musical event.
Specialized journalists, but also representatives of the cultural editorial offices of RAI and of the main national newspapers, have been involved by Heritage House in a continuous dialogue on this first episode dedicated to the great figure and to Mascagni's music, waiting for the 2021 opera program.

Inside look

Festiva Mascagni