Client
IBSA Italy
Year

2018

Industry
Pharmaceutical
Activities
  • DAC campaign design
  • Copy and visual creation
  • Digital strategy development
  • Direction definition of the event

  • Management of relations with opinion leaders
  • Event planning, organization and management
  • Media relations

Ticket to Love: a ticket to feel free to love

“Ticket to Love “ is the awareness campaign dedicated to male sexual well-being, supported by IBSA Italy.
The campaign started with research into the new male sexual identity, conducted by Gfk. This was presented during a multi-stakeholder event, which was followed by a digital support strategy, with the creation of a website and a Facebook page dedicated to the campaign.

The entire project was highlighted in the national media, thanks also to the contribution of important opinion leaders.