- DAC campaign design
- Copy and visual creation
- Digital strategy development
- Direction definition of the event
- Management of relations with opinion leaders
- Event planning, organization and management
- Media relations
Ticket to Love: a ticket to feel free to love
“Ticket to Love “ is the awareness campaign dedicated to male sexual well-being, supported by IBSA Italy.
The campaign started with research into the new male sexual identity, conducted by Gfk. This was presented during a multi-stakeholder event, which was followed by a digital support strategy, with the creation of a website and a Facebook page dedicated to the campaign.
The entire project was highlighted in the national media, thanks also to the contribution of important opinion leaders.