Client
MSD
Year

2020

Industry
Campaign "Chronic cough is not social"
Activities
  • Creation of direction and media board contents
  • Media board organization and management
  • Concept creation of the awareness campaign
  • Communication strategy definition
  • Realization of scientific contents
  • Direction and speech preparation for the press conference
  • Media relations

Chronic cough is not social

Heritage House has devised an awareness campaign on chronic cough, starting from listening to stakeholders, patients and the association that represents them, FederAsma, and involving a selection of scientific journalists in the dialogue.
The campaign was launched with a press conference, which also marked the online launch of the linked website and the launch of the campaign on social media. The digital agency that created the site and the social media activity was coordinated by Heritage House for the content.
The results of the studies on the molecule under development for the treatment of chronic cough were also announced during the press conference.