Client
IBSA Italy
Year

2016-2020

Industry
Pharmaceutical
Activities
  • Strategic support to CSR
  • Editorial project conception
  • Relationship management with publishing house
  • Organization and management of presentation event
  • Theatre project conception
  • Management of relations with the theater company
  • First theater organization
  • Project enhancement event management
  • Media relations

"Parole Fertili" - a cross-media project: from the web, to publishing, to theater

Parole Fertili by IBSA is a digital storytelling project born in 2016 and dedicated to sharing people's experiences during their journey in search of a child, a journey that can be difficult and involve the use of Medically Assisted Procreation.
Heritage House supported the development of the project, which in the course of 3 years first passed from the world of the web to that of publishing, with the publication of the book “Parole Fertili. Journey in search of a son ”, published by Mondadori Electa, and subsequently became a theatrical show, entitled“ Quasi Genitori ”, produced together with Manifatture Teatrali Milanesi.

Inside look

Fertile Words - event